Lu do Magalu
Instagram · 9.7M (October 21)
How we know: Says so on her own accounts +1 more
Not a real person. Lu do Magalu is the 3D virtual character of the Brazilian retailer Magazine Luiza (Magalu). The company's main Instagram, which runs in her name (@magazineluiza, 9.7 million followers on October 21, 2026), calls her an "Influenciadora Virtual" (virtual influencer) in its bio, and the company's own blog, written in her voice, calls her the biggest virtual influencer in the world.